Interest in climate change plummeted last year, says Der Spiegel, and now enviros (er, climate hawks) are trying to use sex and sentiment to reverse that trend. “They’re searching for so-called ‘mind bombs’ — highly emotional images that reduce a complex problem down to one core message,” the German mag reports.
Unfortunately, the biggest mind bomb of last year bombed big-time — because it was about blowing up kids.
A bikini-clad researcher posing at the Arctic? Slightly better.
The least the story could have done was provide a photo of a woman wearing a bikini who didn’t look like the typical enviro-weeinie, ie, not looking virtually starved with little muscle tone. I suggest
Yes, yes, I know they are in snow. So is the bikini babe in the picture at the story. Oops! So much for “global warming.”
Thankfully, Der Spiegel also mentions other tactics that could get people to care:
- Finding a post-Al Gore “climate messiah”
- Using imagery that’s emotionally charged but not too much of a bummer
- Turning climate scientists into journalists
- Dropping the façade of objectivity
- Breaking climate messaging into digestible nuggets (like forest activists did when they pushed to “save the orangutans” instead of “save the rainforest”)
New strategies are desperately needed because, as filmmaker Randy Olson says, “climate is quite possibly THE most boring subject the science world has ever had to present to the public … This stuff is bo-ho-ho-ring.”
I have a different suggestion: how about actually showing us “the science,” rather than cute little PR stunts?