Yes, it is almost time for Earth Hour, the one hour a year when climate morons actually Do Something themselves and crow about there short term commitment
Coca-Cola Great Britain today announces its support for WWF’s fifth annual Earth Hour, taking place from 8.30pm-9.30pm on Saturday 26 March 2011. WWF is celebrating its 50th anniversary in 2011, and will once again ask one billion people across the world to switch off their lights for one hour in support of action to tackle climate change and protect the natural world.
And you know how awesome Earth Hour is? It’s so awesome that Coke is bribing people to participate, and
In addition, Coca-Cola will once again turn off its iconic Piccadilly Circus sign for the full sixty minutes of Earth Hour at 8.30pm on Saturday 26, the fifth time the sign has been switched off since World War II. The Company is also encouraging consumers to sign up to Earth Hour via a 96 sheet poster and a bespoke advert currently airing on the Piccadilly Circus sign. Designed by Sedley Place, it is estimated that the ad will be viewed 2.4 million times in its two week showing.
Super! They’ll give us the whole hour. What about the other 8759 hours during the year?
