And they are pretty much getting it wrong
Target is being held hostage by an anti-LGBTQ campaign
During every Pride Month in June for the past decade, Target has sold merchandise for LGBTQ customers, employees and allies. But this year, Target faced an anti-LGBTQ campaign that went viral on social media.
Fueled by far-right personalities and on social media platforms, the anti-trans campaign spread misleading information about the company’s Pride Month products and its business practices.
Hurting brands’ sales and reputations was the stated goal of the campaign: “The goal is to make ‘pride’ toxic for brands,” said right-wing commentator Matt Walsh on Twitter. “If they decide to shove this garbage in our face, they should know that they’ll pay a price. It won’t be worth whatever they think they’ll gain.”
The campaign became hostile, with threats levied against Target employees and instances of damaged products and displays in stores.
That effectively held Target hostage: The company was forced to make an impossible choice to either safeguard its employees and stores or continue to support customers who wanted to buy the products it was selling.
Weirdly, no one really can state specific instances of threats of violence or damage. Where are the videos? Anyhow, that’s how most of the articles go, when the whole issue came to light when someone noticed all the trans material, especially “tuck friendly” swimwear for children, which the media is now claiming was only for adults.
Just popped into a Target in Arlington, and apparently this is not the south! The infamous “tuck friendly” swimsuit was front and center in the display, despite the AP’s recent bs fact check that this didn’t exist. pic.twitter.com/VXxf1Dni0X
— Joe Proenza ???????? (@JoeProenza) May 24, 2023
There are also lots of trans clothing, including ones with slogans, for children. The displays aren’t really about celebrating gays and lesbians for pride month (I noticed a similar display for black history month at the Knightdale Target the other month, didn’t think much of it), but, the gender confused. I must have missed the same type of displays for Latino and Asian months.
The media is also complaining this is most just the South. If so, then why
Target shares hit amid Pride merchandising controversy
Target shareholders are feeling the backlash underway at the retailer as controversy swirls over its Pride merchandising plans, as first reported by Fox News Digital.
Shares slipped 2.7% on Wednesday and have dropped more than 9% this month, with 6% of that decline this week alone, as tracked by Dow Jones Market Data Group. That amounts to $4.2 billon in market value.
Over the same time frame, the S&P 500 has dropped just over 1%.
Adding fuel to the fire, the retailer’s Gay Pride collection has been linked to a controversial designer: Abprallen’s Erik Carnell, who is an outspoken Satanist whose brand features occult imagery and messages like “Satan respects pronouns” on brand apparel, Fox News Digital reported separately.
These companies which go Woke never seem to pay attention to what happened to others. Patronizing a group, then turning the amp up to 11, never helps, especially when you’re annoying the rest of your target (sic) audience. Target would have been fine with the lesbian and gay stuff (do they really wear different stuff?), but, the gender confused, especially for kids, was just too far.
Read: Credentialed Media Is Losing Minds After Target Removes LGBT Material »