Call It “The Rock”

Perfect name for a team that features Martin Brodeur in goal (from CBS Sportsline)

For a chunk of change, a piece of the rock will be the next home of the New Jersey Devils.

Prudential Financial Inc. and the NHL team on Monday announced the company will pay $105.3 million over 20 years to call the Devils' new arena the Prudential Center.

Prudential CEO Arthur F. Ryan said the company wanted to be associated with a world-class arena and a team that has won three Stanley Cups since 1995. He said deepening Prudential's ties to its home city was more important than increasing recognition of an already well-known company.

"Very frankly, Prudential doesn't need that," Ryan said. "So we had to look a little bit deeper. Part of it, of course, started with Newark. We've been here 130 years."

Ryan also said he doesn't mind if the arena is referred to as "The Rock," after the company's symbol of the Rock of Gibraltar.

What better way to open it next year then to raise another Stanley Cup banner, eh?

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