I wonder how many of them took fossil fueled trips to Paris? How many are wearing clothes and stuff made with petroleum?
Protest Posters Targeting Toyota Debut at Paris Olympics
The Paris Olympics are now underway, and the effects of the competition on the surrounding city are numerous, including security checkpoints and transit changes. Some of the effects are a little more subtle than others. Parisians and visitors alike might see some posters up that at first look like advertisements for Toyota, a sponsor of both the Olympics and the Paralympics.
Examining the posters more closely reveals something a bit different, though: these aren’t ads for Toyota; rather, they’re protests against the automaker. The Art Newspaper has more details on the protest campaign, which reportedly features posters added to around 100 transit stops in Paris and several other French cities.
In a post on their Instagram account, the group Brandalism — who also targeted Wimbledon with similar techniques — stated their objection to Toyota’s Olympic presence. “Toyota’s sponsorship of the #Olympics is a gold-medal example of sportswashing, or polluting companies using high profile sponsorship deals to hide their massive emissions,” they wrote. The campaign is a collaboration between Brandalism and Résistance à l’Agression Publicitaire.
Seriously, it’s expected that around 15 million will travel from around the world to Paris for the Olympics and Paralympic Games. That’s just visitors, that doesn’t include all the athletes and staff.
Another one of the posters reads, “Art Belongs in Paris. Giant Polluters Do Not.” The images on some of them echo the work of Vincent van Gogh; it’s not hard to imagine a pedestrian glancing at one and taking it for an advertisement for an art exhibition, right up until the text comes into focus.
Yeah, yeah, yeah. How many of the group ride on fossil fueled buses? Will these posters change anyone’s mind? Will anyone care?
Anyhow, a metal band I love, Gojira, who are French and really one of the top metal bands out there right now, opened up the games. This is amazing
Here is Gojira’s full performance at the Olympics!
Totally badass! #Gojira #Paris2024 pic.twitter.com/gqk2PpiQuA
— Headbangers’ Gazette (@headbangersgaz) July 26, 2024