My suggestion would be for Warmists to practice what they preach, showing that they really believe the mule fritters they’re pushing. Silly me
Climate Ruin vs. Climate Change
“I thought I liked that the USA is now number one in oil and gas, but hey, I don’t want to ruin the climate….”
That’s the reaction we will get when we rebrand from “Global Warming” and “Climate Change” to “Climate Ruin.”
“Global Warming” sounds like a nice respite on a cold winter’s evening.
“Climate Change” is the lukewarm term that rightwing spin maestro Frank Luntz understood would water down concerns about the warming of the planet, as first exposed by Oliver Burkeman in the Guardian, and Luntz succeeded in making it stick.
What needs to be done?
The terms “Climate Change” or “Global Warming,” or even “Climate Crisis” or “Climate Disruption” do not conjure the urgency to get up and go do something about it.
The term “Climate Ruin” is much closer to the truth, and much more effective.
If it’s so urgent, why do Cult of Climastrology members refuse to change their own lives?
It is sad but true that continuing on our current path with business conducted as usual will ruin the lives of your kids because their climate will be ruined. That message has the kind of impact we need to win this fight.
The term “Climate Ruin” delivers that message. Let’s rebrand now.
Warmists are realizing that their cult is dying. And are unable to actually provide verifiable, replicatable science.
