They have no one to blame but themselves. Do a stupid stunt with a mental nutbag who belongs in a mental hospital, a lunatic who offends women with his mocking of women. Then an advertising head who demeans the core consumers. Then a terrible explanation from AB and their suits
Bud Light’s downward spiral has accelerated in the wake of the Dylan Mulvaney debacle — and the carnage has begun to spill into Anheuser-Busch’s other mega-buck brands, The Post has learned.
Nationwide retail sales of Bud Light were down 23.4% versus a year ago in the week ended April 29 — worse than the 21.4% decline they suffered a week earlier, according to Bump Williams Consulting and NielsenIQ data.
Meanwhile, as beer drinkers discover how many other beer brands fall under the Anheuser-Busch umbrella, the backlash is widening, according to the fresh data.
The company’s flagship Budweiser brand took an 11.4% sales hit for the week ended April 29. Sales of Bud’s Michelob Ultra brand — the third-biggest-selling in the US behind No. 1 Bud Light and No. 2 Modelo Especial — were down 4.4%, according to Bump Williams data. (snip)
Anheuser-Busch’s smaller US brands also got dinged, with its Natural Light brand down 5.2% and its Busch Light seeing a 1.8% drop.
It may not seem like much, but, that’s a huge amount of money
“If Bud Light doesn’t fix its trend by the end of this month, it will continue to lose market share because it will lose Memorial Day. That kicks off the summer season,” Williams told The Post. “There has to be a sense of urgency for InBev to correct these trends.”
How do they fix this? They really missed their opportunity weeks ago. At this point they might just be hoping to run the clock out and see people forget about this.
Anheuser-Busch told distributors that an outside ad agency was responsible for tapping Mulvaney to promote the Bud Light brand to the LGBTQ community, but has stopped short of naming the marketing firm.
Sometimes it’s best just to shut up. Quit digging that hole.
Perhaps I’m not the best person to say this, because I don’t drink beer, but, in the end, aren’t they almost all the same? What made Bud Light the top selling beer over Miller Lite — Less Filling! Great taste! — and why wouldn’t those light beer drinkers switch to Miller Lite?
To me, beer seems to be an acquired taste, and also to me, if I have to drink or eat enough of something to acquire the taste, why bother?
There is an old saw that all publicity is good publicity. This stupidity seems to disprove that.
I dispute your assertion that beer is an acquired taste – I have ALWAYS liked the taste of beer, even as a tender 4 year old who was allowed to drain the last few drops from my uncle’s bottle at family picnics. Having said that, I agree that there is very little taste difference between all of the “Generic American Adjunct Lagers”. It isn’t that hard to find a non-AB brand that tastes the same or nearly the same as the AB brand you’ve been drinking. I am truly enjoying watching AB crash & burn over this stupid venture into “woke-ness”.
A lot of beer brands have very distinctive flavors. To me, Coors has a very distinctive (and disagreeable) taste. I would switch to water before drinking it. The alcohol-free versions of any beer are disgusting. I would rather go thirsty than drink those. That said, most of the American brands are just watery beer-flavored drinks. The only AB product I would knowingly ingest would be their Shocktop. Otherwise I would prefer one of the many fine IPAs from smaller breweries. Since my frat boy days are long behind me, I no longer need a cheap beer that I can drink from red solo cups until I puke. To me, the real value of a good IPA is having a beverage that isn’t SWEET.
There is so much variety in American food isles that there is no reason for anyone to drink anything that is disagreeable, takes too long to acquire the taste, or is made by a company that demonstrates hostility to their customers. There are zero beer drinkers that are having to go without beer by not drinking AB products.
Yes!!! Continue the Anheuser Busch boycott.
SOROS has not allowed any of us to drink that because AB is a BIG contributor to rightwing politicians we tried to put them out if business back when Obama was POTUS
TEACH do you still remember that the EPA was going to drive beer production to zero over the disposal of spelt?
Maybe time to repost
Over the years, AB had done great job in marketing their pedestrian beers as premium.
Bud: “The King of Beers”
Mich: “When You’re Entitled to Something Special”
AB had to know that the day would come when beer drinkers would realize their mainstay beers, Bud, Busch, Bud Light, Michelob were inoffensive, ‘drinkable’, cheap beers but loyal drinkers could be pulled away by the thousands of more flavorful brews.
AB/InBev has been buying up brands, now having literally hundreds of individual beers sold globally, including Becks, Corona, Lowenbrau, Stella, Goose Island!, Modelo, Fosters and on and on. All more flavorful than original AB brands.
BTW, Miller Lite has fewer calories and carbs than Bud Light, plus Miller Lite tastes more like beer!
“Light beers” come in cheap 30 packs for a reason, and complex craft beers come in expensive 4 and 6 packs for a reason.
As a “recovering beer sniveler”, I drink very little beer anymore. When I do have one, it’s almost always a draft craft brewed IPA or pale ale, preferably consumed at a brewpub attached to the brewery. Years ago, we referred to Budweiser as ‘lawn mower beer’, meaning that one was refreshing after a day of mowing the lawn. Light Beer, NEVER!
I can’t boycott AB since I don’t consume their products to start with.
True. I feel so left out again. I couldn’t boycott NBA or NFL, or Disney, and now the Great Beer Boycott of 2023 is passing me by while I watch from the sidelines. Life can be so unfair.
Same here.
More bad news for Tranheuser-Busch.
https://nypost.com/2023/05/10/anheuser-busch-stock-downgraded-over-bud-light-crisis/
#TrannysAreBadForBidness
Bwaha! Lolgf