There’s an old saying I’m confident y’all have heard many times: “if you find yourself in a hole, stop digging.” If Bud had simply stopped making all sorts of statements, some of which were very squishy and didn’t help, their problems might have been over. But, no, still yapping
Bud Light continues to face backlash more than a month after its polarizing pact with transgender influencer Dylan Mulvaney prompted outrage from conservatives that an industry guru believes was one of the biggest social media misfires of all time.
The saga began when Mulvaney publicized that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate a full year of “girlhood.” Mulvaney said the cans were her “most prized possession” on Instagram with a post that featured “#budlightpartner.” The backlash was swift and parent company Anheuser-Busch has been faced with plummeting sales as a result, losing some $5 billion in market value.
“In my career, and from what I’ve seen, this is by far been one of the most polarizing instances within the social media space,” Viral Nation marketing strategist Emma Ferrara told Fox News Digital.
One question I do not see answered is how the other AB brands are doing. Are people not buying regular Bud, Michelob brands, Bush, etc, or have they escaped the boycott?
“When you’re looking to connect with a new community, which I think is incredibly important, I think there is a right and wrong way to approach that. And it starts with understanding who your core audience is,” she said. “It starts with also understanding who is your brand and what are your values and what’s your purpose.”
There’s nothing wrong with trying to extend your brand, but, you do not want to piss off your core audience. And the thing with certifiable Mulvaney was stupid. It pissed off women, who Mulvaney is demeaning, then the marketing boss demeaned the core audience. Maybe if AB had did this with a gender confused who actually put in the work to sorta look like and act like a real woman, it wouldn’t have been that bad.
Things have gotten so ugly that Anheuser-Busch’s CEO Michel Doukeris addressed the ordeal on an earnings call with investors on Thursday. He downplayed the brand’s partnership, and insisted there is “misinformation” spreading on social media about the company’s team-up with Mulvaney.
“We need to clarify the facts that this was one can, one influencer, one post and not a campaign,” Doukeris said, noting that the company has provided “direct financial support” to the frontline workers impacted by the boycott, naming delivery drivers, sales representatives, wholesalers, bar owners and servers.
This is where you stop digging. We all know it was just one can. It was provided, however, to a wackjob who needs competent mental health treatment who is demeaning real women.
During Thursday’s call, Doukeris said it was too early to tell how the boycott affected Bud Light sales but was bullish that Anheuser-Busch will quickly recover from any setback. He reminded investors that the company has navigated global challenges including temporary bans on beer sales in certain countries and shutdowns of bars and restaurants across the globe during the COVID-19 pandemic.
And the more he talks the more people can and will turn to other brands.
If you’re compelled to drink light beer, choose Miller Lite, which has fewer calories, fewer carbs and MORE flavor! But if the pro-choice, pro-gay marriage, Confederate flag eschewing, trust-funder Bob Ritchie looks hard enough he may find that Miller has a trannie, fag or gender binary employee that he can capitalize on! So a social lib goes apeshit crazy over trans beer? Be sure and buy his latest album.
BTW, INBEV stock is doing fine.
Mr Teach typed: it was just one can. It was provided, however, to a wackjob who needs competent mental health treatment who is demeaning real women.
Mr Teach pretends he’s concerned about the mental health of others or ‘demeaning real women’, LOL. Nice try!
Here’s the truth. NuCons have adopted transgendered issues as another political wedge and attempt to clothe the issue in ‘concern’ for women. There ARE real issues, but drag show events, transgender beer and ‘grooming’ are being used as political tactics (h/t to the drowning Ron DeSantis).
BTW, Why did the companies that used Caitlyn Jenner as a spokesperson get a free pass years past? FOX News hired her!! She’s been on Hannity!
The completely concocted current kerfuffle is more an indictment of drinkers of weak beer than the brewer.
Bunch of *nucons”.
The completely concocted current kerfuffle
https://americanwirenews.com/red-sox-faithful-fans-snub-bud-light-in-viral-fenway-park-concession-stand-video/
#TrannysAreTerrorists
Bwaha! Lolgf
It’s a tough position for AB to be in: Continue to offend 20-30% of their market or offend the less than 1% of of the population, who likely doesn’t buy their product anyway. Their position of issuing non-apologies isn’t making either side happy. Both sides want them to unequivocally reject the other side. This is a position they put themselves in. Strategic thinkers avoid being put into the double jeopardy situation.
Let’s get something straight.
For the record
#TranniesAreNotClydesdales
#TheyAreTerrorists
Bwaha! Lolgf
So the boycott is working. Bud is loosing customers and bleeding cash which was the goal. Fortunately InBev has other brands to pick up the slack. True capitalist diversification. Sadly, they had t raise prices to keep up but on the good side the other brands are more attractive to leftists so they are paying the cost. Gotta love it!
The distinguished Mr Dowd cited:
Uhhh, Bud Light’s ‘mistake’ occurred in April, which is in the second quarter.
Details, details…
#LetsGoBrandon
Bwaha! Lolgf
The stock price is from today. It appears INBEV will survive.
Nobody boycotted INBEV, they boycotted Bud Lite which is the brand that’s being beat to shit. The object was to let the phonies at Bud Lite know they screwed up not to punish Stella Artois, Beck’s or Corona. Destroying the company rather than the actual offender is more like the shit you commies would pull. If we were pissed at Coke we wouldn’t boycott Dasani, Schweppes or Minute Maid.
Bud Light is a beer, not a company. Anheuser-Busch/InBev is the company. BTW, conservative spokesmodel Kid Rock shouted, “Fuck Anheuser Busch!” Travis Tritt is banning all Anheuser-Busch products from his tour, whining “A great American company that later sold out to the Europeans…”.
We get it. Cons hate the transgendered drinking Bud Light because it suggests that cons drinking Bud Light are not as manly as they pretend! Cons hate gays, transgendered and women. Con men are upset that wusses might sully their Bud Light.
Just more lack-of-virtue signaling from our right wing brothers!
Remember cons buying and burning Nike products because Nike used Colin Kaepernick in their ads!! LOL.
In 2017 fans of Sean Hannity destroyed their Keurig coffee machines because they pulled their ads.
Cons flushed Kellogg’s cereal because the cereal company didn’t want to associate with Breitbart.
And remember when Tucker pointed out that the sexy green M&M traded her sexy go-go boots for comfortable sneakers. The hot brown M&M reduced her 4 in stilletos to more comfy 2 in heels. And cons all understand the meaning of women in comfortable shoes! The horror!
Cons now consider Oreos pro-gay. Cracker Barrel now also serves ‘woke’ meatless sausages! Mitch McConnell called Coke, Delta and ViaCom (all in GA) ‘woke’ for criticizing the GA legislature for NOT allowing food or water for voters standing in line! Coke drinking Chubby Don called for a boycott.
Don’t worry, lefties also perform this same kind of silly ‘virtue signaling’.
“Bros drinking Cosmos laugh at friend ordering Bud Light…”
Most polarizing? Try the right word: stupid!
[…] PiratesCove notes that Bud Lights’ CEO is deep in denial […]
From conservatives? Try the right word: snowflakes!
Snowflake boys who drink watered-down, flavorless diet ‘beer’ feel their ‘manhood’ is threatened if a trans girl also likes ‘their’ ‘beer’! Sorry boys, that clydesdale left the barn years ago when you chose a bouffanted, makeup-wearing, manicured dandy as your lodestar!
So tonight snowflakes, sit in your barcalounger, pour yourself a cold manyly Budweiser, dilute it with your favorite sparkling water, and watch Sean while you ‘polish’ your Bud Light-bursting AR-15.
Get some sleep, for who knows what fresh outrage awaits you tomorrow!!