Companies Are Fighting Back Against The War On Woke Or Something

The question rarely asked is “why the need to go Woke?” Why not simply just sell your product/services?

It’s Not Just Bud Light. How Companies Are Fighting Back Against the War Over ‘Woke.’

A Bud Light is no longer just something you grab when you feel like a beer. A conservative outcry over Bud’s marketing campaign with a transgender activist has put the brand into the center of a culture war over so-called corporate wokeism.

To many people, Bud was simply getting with the times by embracing activist Dylan Mulvaney, recognizing LGBTQ consumers, and following the lead of brands such as Coca-Cola (ticker: KO), Nike (NKE), and Hershey HSY -0.03% (HSY). But the conservative backlash against Bud Light produced a 26% drop in beer sales in a week.

Companies from BlackRock (BLK) to Walt Disney DIS 0.26% (DIS) are under siege as political attacks on progressive corporate policies heat up ahead of the 2024 elections. Some companies are fighting back—notably Disney—and there is scant evidence of firms retreating from environmental, social, and governance, or ESG, initiatives.

Well, what happens is their sales drop. People just want the products/services without all the extra stuff. What’s happening with Anheuser Bush wasn’t so much about patronizing the gender confused, but, first, featuring a deranged wackjob pretending to be a little girl in a manner that completely mocks women, and women were not happy. Second, their idiot marketing head dissing the people who make up the core of Bud’s sales, instead of attempting to add more who’ll drink it. Third, they didn’t really apologize, so, people do not forgive.

Do these brands think it helps to replace women with gender confused men?

The kerfuffle over Bud Light illustrates the growing challenge for companies as they try to expand sales with new customers without alienating core consumers or political constituencies. Bud parent Anheuser-Busch put two executives who had come up with the marketing campaign involving Mulvaney on leave. That, in turn, prompted calls on the left to boycott the company’s products. When it comes to Disney, patrons wonder why their kids are being exposed to trans madness and adult sexual issues? They do not want sexual stuff regardless of whether it is straight or LGBT shown to kids, much less indoctrination material. They want their kids to be kids.

Why the need to go Woke to attract new customers? Figure out a way without pissing off your existing customers.

While episodes like this blow over, they can have a chilling effect on companies’ willingness to talk about social or environmental goals. A study released in October by South Pole, a climate consulting firm, found that 72% of the 1,200 private companies it surveyed had set emissions targets in line with global climate goals—but a quarter of those businesses don’t plan to publicize their plans or achievements “beyond the bare minimum.” South Pole dubs this behavior greenhushing and says it makes climate targets “harder to scrutinize.”

Does anyone believe that most of the companies are doing more than paying lipservice? Are any giving up the use of fossil fuels for their operations? Anyhow, it’s a long, long article, worth the read.

And, speaking directly on Bud Light

‘There’s No Game Plan’: Bud Light Sales Collapse amid Backlash to Dylan Mulvaney Campaign

In-store sales of Bud Light dropped 26 percent in the final week of April following consumer pushback in the wake of the company’s decision to partner with transgender social-media personality Dylan Mulvaney.

Figures released by Bump Williams Consulting, a firm that specializes in the alcohol beverage market, found Bud Light sales have progressively slumped throughout the month of April. In the second week of the month, they were down 11 percent and plummeted 21 percent the following week.

The idiots in marketing said “hey, this sounds good” without considering the impacts.

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14 Responses to “Companies Are Fighting Back Against The War On Woke Or Something”

  1. Professor Hale says:

    As Barack Obama once said, they didn’t build that. The boards of directors got those positions through political connections, not through talent in growing the brands they manage. They care nothing about those companies because they didn’t build them. They do care about milking those companies to fund their own virtue signaling at the expense of shareholders.

  2. Wylie1 says:

    OK. So, I wanna know. Who is driving this issue? How did all those stories make it to the front pages at the same time? Why does everyone in the MSM keep these issues alive? Are they distractions to keep us from focusing on the historic volume of democrat crimes, scandals, corruption, sedition, and treason? Is the CCP keeping us distracted so we won’t pay attention to their international military advances? Are they weakening our economy?

  3. H says:

    Wylie T all those things are being done by him He wants to take over the world.

  4. UnkleC says:

    Some of the blame actually goes to the owners/shareholders of the company. They allowed the board of directors to develop into what it has become through their votes [or lack of votes] on the board seats that are on the slate for the year. It’s proxy time, try to cast an informed vote.
    A company should have as it’s primary concern returning a profit on investment. Produce the product your customers want and market it to you customer base. Social, environmental, virtue signals, and similar concerns are the domain of the SJWs, not profitable companies.

  5. Anoni Guy says:

    My policy is to only vote for anglo males on a director ballot.

    Time to get emotions out of the Board room and focus on profit, loss, and the long term outlook for the company. Next quarter will be what it will be. How do you position the company for next year or the next 10 years.

    • Smitty says:

      When I get my Apple and Amazon proxy forms, I vote against Al Gore and Jamie Gorelick, two liberals who I know will vote against my interests. Small effort, but maybe more will wake up.

  6. L.G.Brandon!, L.G.Brandon! says:

    RealityRules on May 4, 2023 at 8:55 am said:
    Twenty years ago, GI Joe from middle America was called to go fight them there so we didn’t have to fight them here. In the most middle of middle America you now find little Mogadishu and smallworld Somalia. The call to prayer goes out starting at 6am and happens five times a day – decrees the all Muslim city council. But the white leftists are scared of Christians !? The small town downtown businesses and churches fly the Flag of The Occupation Regime. Some fly a pirate flag with the pirate and sword in rainbow colors. They post long screeds about how abortion is crucial to the health, well-being and freedom of women on placards in their doorways. Brand new statues of magical colored activists are erected while the plaques and monuments to the pioneers and builders of the towns and cities rot. (Or are torn down).

    In the airport, the regime is everywhere. It is there to tell you, “You are being erased. There is a new people here now, and we worship them; and you, you must be deferential.” A woman reads the New York Times on the plane filled with article after article heralding the new religion’s catechisms. African fashion is the headline at the Brooklyn Academy of Music museum. The neon signs in the airport announce Asian Pacific Heritage Month and tout Xing Xong Ling as the first, not Asian American, but Asian Pacific Islander female pilot and lauds her greatness. The Wright Brothers and Lindbergh erased. The stewardesses where bizarre makeup and 6 inch eyelash extensions and bizarre giraffe design hair weaves.

    The airport in middle America has hints of what the big city airport looks like and what it too will soon look like – the bar scene from the original Stars Wars movie. The all-POC TSA line is filled with bitter people whose brazen contempt for you is no longer concealed. “Git yo bucket on thuh rolluh “– stopping just short of ending with a seething, “whitey.”

    Trayvon Martin, he who got what he deserved when he viciously attacked a man nearly to death. Now he is in the Smithsonian in an astronaut/NASA uniform – a young man of brilliance who was on the path to becoming an astronaut until the vicious, white hand of racism took his dreams and his life from him. Then Michael Brown rhino charged a cop and got what he deserved, but Papa Brown’s incantations to Burn this motha f***a down did do magic as Holder and Obama did deals with BLM and permitted and condoned the razing. Then St. George of The Holy Overdose did give his life so that the nation could burn and the color revolution could be completed. Oh how they must be laughing at the multiple depths of the meaning of color revolution they have pulled off.

    It happened gradually, then all at once.

    The thing is, this didn’t just happen. This has been coordinated. Sure the tailings are just the chaos of momentum, but something highly organized created the cesspools of momentum. Our race and our country are being erased by White Americans. Go figure.

    Meanwhile communist pagans quote our Bible like they know or even care to beat us over the head with our imperfections all the while holding up perverts, commies, nazis and Muslims as the ideal American. Really?

    • Elwood P. Dowd says:


      Do you think Jesus was lying in the Bible or was he misquoted? Could the quotes have all been made up?

      Do you think God hates gays, transgendered and Muslims? What does the Bible say about capitalism vs socialism vs communism?

      Does God favor white people over all others?

      • L.G.Brandon!, L.G.Brandon! says:

        Why do you care what the Bible says? Why would you care what I think about God or the Bible anyway? You are now a theologian on top of your other vast accomplishments?

        You’re a phony and a fraud. A grifter of the first water. I’ve read your silly communist prattle here for years and you’ve learned nothing. Same shit, same lies. You always start thumping the Bible when you’re loosing an argument. Either that or you introduce a bevy of logical fallacies or change the topic or move the goal posts.

        Now, once again you said you were not addressing me any ;longer nor I you. What changed? Nothing. Go back to running silent with me you are better off. If you address me again I will dox you. You’ve been warned.

        • Elwood P. Dowd says:

          We’ll see if Mr Teach supports doxxing of commenters.

          I will address anyone here at any time. That’s the way it works.

          You just addressed me, after saying you wouldn’t.

          • drowningpuppies says:

            You doxxed yourself, chubby.
            Many times. REMEMBER???
            Lose the tough guy act. You don’t scare anyone.
            We already know what a lying perverted weasel you are.

            Bwaha! Lolgf

  7. Jl says:

    Carbon boy-yes, I’ve heard Soros likes to frequently dress up in women’s clothes. Maybe put him on a Bud Light can?

  8. Smitty says:

    When I get my Apple and Amazon proxy forms, I vote against Al Gore and Jamie Gorelick, two liberals who I know will vote against my interests. Small effort, but maybe more will wake up.

  9. Jl says:

    Carbon Boy-incompetence rises to the top. Soros funded prosecutor Kim Gardner to resign. Why? Well, if you’re a prosecutor, you’re supposed to, you know….prosecute…..

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