This should be a lesson: don’t play stupid games when your base consists of right leaning folks. Will AB learn? Will other companies learn?
Bud Light sales plunge following boycott over campaign with transgender influencer
Anheuser-Busch Inbev reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a campaign with transgender influencer Dylan Mulvaney.
The world’s largest brewer said Thursday that revenue in the United States declined by 10.5% in the April-to-June period from a year earlier, “primarily due to the volume decline of Bud Light.”
It has lost its place as America’s best-selling beer after more than two decades, slipping into second place in June behind Mexican lager Modelo Especial, which is also owned by the Belgium-based ABInBev.
Again, it’s not just about the gender confused nutjob who’s denigrating real women with his act, their marketing director insulted the base by calling them fratty, and Bud Light decided to trot out annoying commercials and people like their president continued to yap, making it worse.
On the flip side
The beer giant said overall revenue rose 7.2% in the second quarter, to $15.1 billion, from the same period a year ago as global brands such as Stella Artois and Corona made up for the loss in Bud Light sales.
It said normalized earnings before interest, taxes, depreciation and amortization rose 5%, to $4.9 billion.
Of course, most things rose heavily as gross earnings, thanks to Bidenflation.
Coors Light, Miller Lite combined sales now ‘50% bigger than Bud Light’: Molson Coors CEO
Molson Coors beers like Coors Light and Miller Lite are devouring Bud Light’s market share amid ongoing fallout from the Dylan Mulvaney marketing campaign.
On Tuesday, Molson Coors reported an 11.8% surge in net sales over the second quarter and a 5% jump in financial volumes, with U.S. increases reflecting a shift in consumer purchasing behavior.
“We are seeing share and market improvement everywhere, and more consumers are reaching for our beers than our competitors’ beers,” Molson Coors CEO Gavin Hattersley said in an earnings call Tuesday.
Well, much like Bud Light, it’s still crappy beer, but, people will often buy it for events. You don’t want to be drinking good beer when fishing, sitting at the beach, or other events where it’s hot or the beer can get ruined quickly, right?
Bud Light Sales Still Declining Even As National TV Ads Triple In Summer – Report
The company behind Bud Light is not holding back in its efforts to dig out of the hole it created by angering customers of its brand.
The Wall Street Journal reports that ads for Bud Light have appeared about 3,400 times on national television from June 1 through July 30. The statistics were according to iSpot.tv, an ad-measurement company that tracks TV and streaming-video advertising.
During the same perid last year, Bud Light ads ran just 32 times on national TV, according to iSpot.
The danger for the entire company is that the Bud Light boycott starts bleeding heavily into the other AB brands.
and the folks who did this are still employed and probably will get big bonuses.
YES! The SOROS plan achieved all of its goals
1 Cripple Anheuser Busch one of the largest corporate donors to Republicans
2 Prevent conservatives from beng able to drink their fav beer Bud Light
3 Make the Mexican beer Modelo the number 1 beer in America. Ensuring more profits for the globalist elites and also help in the sub conscious acceptance of Hispanic migrants
Not really, Johnny
“Border wall covered with Bud Light signs to deter illegal migrants”
The Bud Light is no longer lit.