Climate Cultists Looking To Rebrand ‘Climate Change’ Language Yet Again Or Something

About five years ago, some leading Warmists recommended that the doom and gloom talk relax, because it wasn’t helping. The scaremongering wasn’t helping move the Cult forward. Of course, most Warmists failed to listen, and now they want even more scaremongering

Alarmists Propose Rebranding ‘Climate Change’ for Greater Shock Value

Climate change alarmists are pushing for a change in vocabulary to scare people into taking global warming more seriously, starting with terms like “global meltdown” and “climate collapse.”

Writing for AdAge this week, Aaron Hall argues that in order to get people to “take action” against climate change, “rebranding” is crucial, since people have gotten too used to the idea that climate is changing and need to be shocked into the notion that the world as we know it is ending.

“Is there a better way to convey the urgency of the situation, while also encouraging folks to take action? Could the tools of branding and brand naming create a more resonant, powerful name?” Mr. Hall asks.

What he and his marketing team came up with was a series of much more frightening labels to stick on climate change in the hope of jolting people into meaningful engagement.

The terms “Global Meltdown” or “Global Melting,” for instance, deliver a more negative image than mere “Global Warming,” he contends. “The names signal that ice caps are melting, but also create a more visceral image in the mind — that real feeling of ‘melting’ when it’s too hot outside. A meltdown is a disastrous event that draws from the ultimate terror of a nuclear meltdown, an apt metaphor for global destruction.”

“Climate Collapse” and “Climate Chaos,” on the other hand, “instill a clear message or even a direct call to action,” Hall notes, adding that “there’s nothing neutral about collapse or chaos.”

They have been constantly attempting to change the language for most of this century, ever since they changed from global warming to climate change. But, hey, they wouldn’t go too far, would they?

To up the rhetoric even more, Hall proposes the weaponized term “Scorched Earth.”

“Sometimes a brand name needs to be hyperbolic to truly capture hearts and minds. If we don’t take massive action now, Earth will be uninhabitable — an irreversible barren wasteland,” he insists. “‘Scorched Earth’ paints the direst picture of what’s to come and what we must avoid and is likely the edgiest brand name from our exploration.”

The problem with this language, though, is that the Doom they say will happen never comes to pass. And they can’t brainwash everyone.

Save $10 on purchases of $49.99 & up on our Fruit Bouquets at Promo Code: FRUIT49
If you liked my post, feel free to subscribe to my rss feeds.

Both comments and trackbacks are currently closed

7 Responses to “Climate Cultists Looking To Rebrand ‘Climate Change’ Language Yet Again Or Something”

  1. Doom and Gloom says:

    If we don’t take massive action now, Earth will be uninhabitable — an irreversible barren wasteland,” he insists.


    Stupid is as Stupid does. Just like Greta hanging out in Canada in a million-dollar TESLA. Tell me that is a grassroots movement.

    • Doom and Gloom says:

      Why don’t they just call it what it is? SCARE THE SHIT OUT OF THE KIDS, TERRIFY and TERRORIZE THEM. History does not support their assumptions. AT ALL. In fact, when the earth was a sauna, it was booming and lush and very habitable.


      NOW IT MAKES SENSE!!!!!!!!!!!!!!

      • Kye says:

        My God, D&G, Global Warming is…is…is a cook book!

        • Doom and Gloom says:

          Can you just imagine the outrage when the Desserts start blooming and they can grow corn in the Mojave Dessert, or that Saudia Arabia can grow food rather than pump oil?

          Oh wait?


          • Doom and Gloom says:

            Actually, the above link has gone missing. More attempts by the WOKE internet to THOUGHT POLICE THE WORLD.

            In reality, the desserts in Saudia Arabia have been experiencing RAIN and SNOW and dessert blooming. The reality is that as the world warms in ways the left predicts to scare the shit out of their children……What nihilistic bastards they have become….oh that’s right they don’t have children. They scare OTHER PEOPLES KIDS.

            There are tons of links on a search engine. I use Bing. Refuse to use Yahoo and GOOGLE because they are owned by the very epitome of THOUGHT POLICE. Google as you all know should be broken into 1000 companies. They are the epitome of EVIL even now ILLEGALLY COLLECTING OUR MEDICAL RECORDS for whatever real devious schemes they have in store for us.

            YOUTUBE…owned by GOOGLE Absolutely dominated the market, losing billions to then say, oh by the way if your video doesn’t make money you cant post. They then use algorithms to make sure if they don’t agree with your video that you DONT make money and your video is not shared or liked or subscribed too.

            And this is just not in relation to Political channels. I know of one CHEF….a cook, who is a known republican getting his videos blocked, sent to the back of the trillion video line not because he said a single thing on YouTube but because he is a REPUBLICAN and his chef videos received 350k views regularly…well within the realm of making money for Youtube.

            That’s just plain wrong. On facebook I get FRIEND SUGGESTIONS OF MUSLIM WOMEN NAKED SHOWING ME THEIR GENITALS and asking me to pay money at such and such a porn site. Every friend Request is of someone with a MEME saying FUK DONALD TRUMP AND FUK YOU FOR VOTING FOR HIM….etc. 1 out of 10000 requests actually is from someone normal. Like you know posting pictures of the kids.

            My FACEBOOK is locked so no one but ME can see it. I have ZERO on it politically other than one little post I did years ago about the price of oil. My main picture is of my Persian Cat. My secondary picture is of my Harley Davidson Motorcycle. And yet I have to put up with friend requests from Muslims who only speak Arabic….sorry I missed that class in the military. Or Mexicans with gang tattoos, showing off their gangster mentality.

            Perhaps its because I have now started responding to the Fuk D.Trump and Fuk you for voting for him with nice little posts of my own on their sites. I’m sick of this bullshit. I’m sick of the internet and I’m sick of the anonymity it brings so people can be stupid with no chance of being called out. Yet with this sick world, I understand. The reason I remain anonymous is that I have two sons-in-law in the Military in positions of authority and I do not want to do anything politically to ruin their careers.

            Thus ends my Sunday Soapbox rant.

  2. Dana says:

    Yeah, that’s right, go with “scorched earth”!

  3. […] but I’m nerd enough to know, specify and link which one it is. ² – William Teach noted that some of the alarmists want to ‘rebrand’ climate change to something more dramatic, […]

Pirate's Cove