Yet another screed that shows that this whole thing has nothing to do with science and everything to do with hardcore leftist politics
https://twitter.com/RickyDelFuego/status/1113554795216789505
Carolyn Centento Milton is really reaching for the crazy with this article
When a person walks out of the grocery store holding an eco-friendly canvas bag instead of a plastic bag, what gender do you think they are? Most likely, your unconscious bias answers that they are female. This is the type of answer Dr. Aaron Brough of Utah State University is trying to get to the bottom of through his research.
Brough co-authored a paper with professors from four other universities to understand how gender norms affect sustainable decision making. They report data from seven experiments that included over 2,000 participants from the US and China. What they found was remarkable.
They found that both men and women associated doing something good for the environment with being “more feminine.†And when men’s gender identity was threatened, they tried to reassert their masculinity through environmentally damaging choices. The report states that “men may be motivated to avoid or even oppose green behaviors in order to safeguard their gender identity.†This unearths a deeply held unconscious bias that Brough and team call the “Green-Feminine Stereotype.†Once this unconscious bias is revealed, it has the potential to help society shift our increasingly precarious relationship with the environment for the better. If it remains hidden, it has the potential to greatly damage our environment permanently. (snip)
Another experiment took the idea further and applied the concept of the “Green-Feminine Stereotype†to product and brand selection. Male participants were exposed to one of two Walmart gift cards—one that used more comically feminine design elements like pink and floral, selected to threaten masculine stereotypes, or another gift card that was designed to not threaten masculinity. The men were then asked to make a series of choices between green and non-green products to purchase. Men who were shown the “gender threat†gift card chose more non-green products than men shown the other gift card. That means that when men felt emasculated, they asserted their masculinity and safeguarded their gender by making choices that would ultimately harm the environment.
In other words, men are men, women are women. Get over, unhinged Warmists.
The more interesting opportunity seems to be in exposing the toxicity present within the unconscious bias that acting green is a feminine and therefore weaker or negative thing. Exposing the fact that our society creates a toxic hierarchy around femininity as a lesser thing. Brough himself cited gender research around “gender incongruence†and the great penalties that men (and women) face when they don’t fit stereotypical gender norms. Research suggests that men experience greater psychological damage or face harsher consequences when associated with feminine qualities. As a society, we are beginning to address these problems with corporate unconscious bias training, exposure and conversation. But when it comes to our environment, our toxic masculinity is greatly affecting our shared environment for the worse.
Brough sums it up nicely, “We need to overcome our unhealthy judgements of gender incongruence. And men need to be confident in their self-identity and decide to live a sustainable lifestyle without caring what other people think.†Let’s begin the conversation to start overriding our natural judgements. Our future depends on it.
