What Is Burger King’s All Black Cheeseburger Trying To Tell Us?

That’s the big question Salon’s Lindsay Abram delves into

Burger King’s black cheeseburger may be trying to tell us something
A bizarre fast food item with a message, maybe

Burger King Japan is (re)introducing its pitch-black cheeseburger, which is like a regular cheeseburger, if you were to dip the bun and cheese into tar. To be technically accurate, it’s not tar but squid ink and bamboo charcoal that give the menu item its signature look.

I don’t want to read too much into it, but doesn’t it sort of remind you of this?:

Since this is Salon, you’re probably saying “raaaaacism”. Alas, nope.

That’s graphics legend Milton Glaser’s new logo for our (not technically) dying planet, which is supposed to symbolize Earth as it’s overtaken by a haze of black — pollution, perhaps, or oil, or maybe just death. Again, not to give too much credit to Burger King, but given what we know about the link between the consumption of red meat and climate change, it’s not a bad attempt at sending a similar message. Also, meat is murder and fast food will kill you.

It’s so simple! The burger is all about Hotcoldwetdry! And meat is murder!

The cheeseburger, called the Kuro Burger in Japan, the only place it is sold, is actually infused with squid ink and blackened with bamboo charcoal. Something for Japanese pallets.

Save $10 on purchases of $49.99 & up on our Fruit Bouquets at 1800flowers.com. Promo Code: FRUIT49
If you liked my post, feel free to subscribe to my rss feeds.

Both comments and trackbacks are currently closed

2 Responses to “What Is Burger King’s All Black Cheeseburger Trying To Tell Us?”

  1. Very shortly this web page will be famous among all blog
    visitors, due to it’s pleasant articles or reviews

  2. Click here says:

    This is the perfect blog for anyone who would like to find out about this topic.
    You realize a whole lot its almost hard to argue with you
    (not that I really will need to…HaHa). You definitely put a
    fresh spin on a topic that has been written about for
    a long time. Excellent stuff, just wonderful!

Bad Behavior has blocked 8061 access attempts in the last 7 days.