Will Rogers once said “If you find yourself in a hole, stop digging.” He also had many other great quotes such as “Never miss a good chance to shut up” and “Lettin’ the cat outta the bag is a whole lot easier’n puttin’ it back.” Bud Light should read more Will Rogers
Bud Light Brings Back Old Mascot In Desperate Attempt To Win Back Conservatives
Bud Light is apparently dusting off an old advertising mascot amid ongoing backlash stemming from their partnership with a polarizing transgender influencer.
A Twitter profile supposedly belonging to “The Bud Knight” posted a video Monday of the mascot stepping into the frame with a caption saying, “Yeah, I’m thinking I’m back.”
The mascot resembles a typical medieval knight covered in blue armor plates and “BUD LIGHT” plastered across his chest plate. The mascot notably appeared in a 2019 Super Bowl commercial promoting the popular fantasy series Game of Thrones. In the commercial, the mascot engages in and loses a jousting match before a large dragon appears and burns down the venue.
The Bud Knight was a central part of Bud Light’s popular “Dilly Dilly” campaign, which ran from 2017 to 2019. The mascot’s Twitter account last posted in 2021, seemingly signing off for good.
It really didn’t go well
“Is the armor tuck friendly?” popular right-wing commentator Benny Johnson wrote, referring to Target’s LGBT-themed swimwear.
Perhaps if they brought back Spuds MacKenzie? Probably not. The best thing to do is just keep quiet. Don’t try and win anyone back. Just simple ads. And maybe avoid this
Bud Light was a sponsor of a Toronto pride event where completely naked people marched around in front of children. pic.twitter.com/U6LWcMSYMP
— Libs of TikTok (@libsoftiktok) June 25, 2023
