Just, just, just shut up and serve burgers. That’s your job. Serve fast food.
Burger King addresses climate change by changing cows’ diets, reducing cow farts
Burger King is staging an intervention with its cows.
The chain has rebalanced the diet of some of the cows by adding lemon grass in a bid to limit bovine contributions to climate change. By tweaking their diet, Burger King said Tuesday that it believes it can reduce a cow’s daily methane emissions by about 33%.
Cows emit methane as a by-product of their digestion, and that has become a potential public relations hurdle for major burger chains.
Greenhouse gas emissions from the agriculture sector made up 9.9% of total U.S. greenhouse gas emissions in 2018, according to the Environmental Protection Agency. Of that amount, methane emissions from livestock (called enteric fermentation) comprised more than a quarter of the emissions from the agriculture sector.
With an over-the-top social media campaign that teeters between vulgarity and science (sprinkled with more vulgarity), Burger King is banking on the heightened awareness of climate change and its responsibility to limit its own role.
No, really
cow farts & burps are no laughing matter. they release methane, contributing to climate change. that’s why we’re working to change our cows’ diet by adding lemongrass to reduce their emissions by approximately 33%. learn about our ongoing study: https://t.co/kPCXpjfbGL #CowsMenu pic.twitter.com/DnmF8gVVL0
— Burger King (@BurgerKing) July 14, 2020
What about all the chickens used? The gas grills (supposedly) used to make the burgers? All the energy consumption from the microwaves and fryers? All the foods that are fried? How about all the road miles to ship the foods?
In fairness, methane is problematic. I’ve said and written this many, many times. CO2 is a joke, but, there is concern with other GHGs such as methane, hence why I never say that the current warm period is solely caused by nature. The climate virtue signaling on this is amazing, though. As that’s all it is. Changing the diet of cows is a drop in the bucket as to BK’s operations.
