Starbucks Finds Out What Happens When They Go SJW

Remember a few weeks ago when Starbucks promised to hire 10,000 refugees over the next 5 years (I wonder how many they’ve hire at this point)? How’s that working out? (Via Zerohedge)

(Yahoo Finance) The coffee giant’s consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex.

The perception tracker measures if respondents have “heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.” In Starbucks’ case, perception is still overall positive, but significantly lower than it was prior to CEO Howard Schultz published a public letter outlining the company’s plans to give refugees jobs.

YouGov says that there’s reason to believe backlash will impact the chain’s bottom line. Two days before Starbucks’ announcement, 30% of consumers said they’d consider buying from Starbucks the next time they were craving coffee, the highest proportion in nearly a year. Now, the percentage is down to 24%, according to YouGov.

Here’s what that looks like

Play by the SJW, die by the SJW.

Gordon Ramsey always says that customers don’t bother complaining that much, they just don’t come back. And when Starbucks annoys people who might purchase their product, they just go elsewhere. Or make it at home.

And, just for an added stupid alert from the World Of Progressivism

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13 Responses to “Starbucks Finds Out What Happens When They Go SJW”

  1. Jeffery says:

    Starbucks stock went up 7% over the same period. I guess that’s why you’re typing about the cryptic consumer perception levels.

    • david7134 says:

      And what is your point on the stock price. It would help if you got an education so you could understand things.

      • Jeffery says:

        dave,

        I thought your Saturdays were reserved for burning crosses in yards.

        • Rev.Hoagie® says:

          Mixed up again, li’l Jeffery? david7134 is a Republican, it was your democrat racist pals the KKK who burned crosses. You really need to read a book. BTW, was it you desecrating the Jewish cemetery? We know you hate you some Jews.

          • Jeffery says:

            Hoggie,

            We realize that history started in 1980 for conservatives but in reality, racism was THE defining characteristic for cons until about 2008 when they added stupid to their arsenal.

            Do you think a lot of KKK members have voted Democratic lately? That’s rhetorical – we know the answer.

            I have been to that cemetery twice, once year’s ago for the service of a colleague’s father and just recently to view the damage by the trump-vandals. Did you know Muslims have donated tens of thousands of dollars to help with the repairs (mostly completed). We doubt that many trump voters have donated.

  2. Jeffery says:

    Using some undescribed polling instrument the percentage saying they would buy from Starbucks the next time the craved coffee fell from 30% to 24%. Big whoop. Probably within the margin of error for that kind of survey. But the stock is climbing.

  3. Dana says:

    Stocks in general have increased over 10% since the election.

    Alas! I cannot boycott Starbucks, because I never buy their stuff anyway.

  4. Dana says:

    As for Kamala Harris’ tweet, using a newer statistical measures of poverty, one which takes into account more than just income, but government benefits and the costs of living, California has the highest poverty rate in the nation.

    • drowningpuppies says:

      California has 1/3 of the nation’s welfare recipients; 1/5 of Californians lives in poverty, and 1/4 were not born in the U.S.
      Its health and social welfare costs for the poor, the unemployed, and immigrants have become staggering, as well as its education and penal expenses.
      You can perhaps sort out the paradox of sky-high income, sales, and gas taxes, combined with Mississippi-like roads and test scores.

      http://victorhanson.com/wordpress/9900-2/#more-9900

  5. Jeffery says:

    I used to stop by Starbucks most mornings until we moved our offices/labs a few years ago, although I usually get a Venti in airports. So I can make up for any boycotter by reimbibing. Unfortunately, the new Starbucks in my neighborhood, on my new route is too, too crowded in the mornings, so I don’t stop. I guess all my conservative neighbors didn’t hear about how Starbucks is trying to kill America. I’ll find another though. Their coffees and scones are excellent.

    To be honest, I’ve been surprised how they survive selling such expensive coffee.

    • Dana says:

      Before I retired, I had a choice between a local restaurant at which to get my morning coffee, or a Dunkin’ Donuts. I chose to support the local guy. P’raps you might support the local businessman, rather than Starbucks, most of which are not franchisees.

    • Dana says:

      Jeffrey wrote:

      To be honest, I’ve been surprised how they survive selling such expensive coffee.

      Standard economic theory would say that they wouldn’t, if they had any competition. However, I’ve become far less persuaded by standard economic theory in the last several years, because I see so many people taking economic decisions based on almost anything other than economics.

      • Rev.Hoagie® says:

        Common error. You’re confusing standard economic theory with standard business facts. The business facts is Starbucks created a niche in the market. It’s origins are part high end coffee and part snob appeal. They cater to the type who look down their noses at people who drink WaWa coffee. They don’t even order coffee, they order some double-bubble-high-crap-cap-vente. Whaaa? They don’t sit at brightly colored fiberglass tables, they sip studiously while reclined on sofas proving their superiority. In short Starbucks was designed by and for leftists while we Deplorables go through the drive through at DD. So Starbucks isn’t so much a product of standard economic theory as it is left coast marketing. Hey, it worked. They have all the dopey idiots who believe a person is whatever gender they choose at any time they want paying $7.50 for a .55 cup of joe. More power to’em.

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