Because apparently jihad is all sorts of soft and fuzzy bunny
(Daily Caller) An Islamic-advocacy group linked to terrorism is launching a public-relations campaign to argue that jihad doesn’t mean Islamic holy war, but instead a “concerted effort … with the purpose of getting to a better place.”
However, the campaign, which is being launched Dec. 14 by an affiliate of the Council on American Islamic Relations, isn’t a formal religious declaration by United States or Arab Islamic authorities and clashes with orthodox judgments dating back 1,400 years to the beginning of Islam.
“It is [public] education about what we believe,” said Ahmed Rehab, who serves as the founder of the project, head of CAIR’s Chicago affiliate and CAIR’s strategic communications chief.
The article goes on to describe how jihad has been used by some Islamists. You know, in all those violent ways that are specified in the Koran. Things like killing the un-believer.
In contrast, Rehab’s “MyJihad” public-relations campaign portrays jihad as “a concerted and noble effort against injustice, hate, misunderstanding, war, violence, poverty, hunger, abuse or whatever challenge big or small we face in daily life, with the purpose of getting to a better place,” according to the campaign’s website, MyJihad.org.
Does “getting to a better place” usually involve blowing people to kingdom come? Beheading them? Supporting groups which intentionally target civilians?
Robert Spencer covers this article, as well as explaining jihad.