I love how Warmists who do not run big companies and wouldn’t know how, and, heck, how many of them are more than worker bees, how many have stock, dictate how companies operate. And then this crap ends up in what used to be a big-ass news outlet, Reuters
Greenhushing is killing us: why companies must break their silence on climate change
Will 2026 be the year we look back at and say “that was the year the climate emergency really started”? We have certainly had many crises over the past few years as global temperatures have risen. But the protracted weather extremes experienced globally, in Europe, North America, and across Asia, make this year feel different.
What future historians will puzzle over ?is why contemporaneous records will show that public discussion of climate change as the root cause didn’t increase. At least in the UK, where I ?live, the silence got worse.
They’ll look back and say “these people were in a massive cult. There was nothing unusual in comparison to previous Holocene warm periods.”
First of all, there’s a popular misconception ?that people don’t like to hear about climate. Yes, people switch off when they hear jargon like “planetary boundaries” or “the clean energy transition”. But ?research from the Potential Energy Coalition shows climate matters to people when it connects to what they care about: the health of their children, the insurance on their home, the ?price of their food.
They care in theory, but, mostly change nothing in their lives to be a good climate comrade
The most sustained attack is that climate action costs too much and asks too much of ordinary families. In the UK, Reform wants to scrap net zero and axe the government department responsible for it, while the Conservatives’ leader, Kemi Badenoch, has called the 2050 target “impossible” and vowed to repeal the Climate Change Act.
So the people who elect these politicians want this so how dare they!
Silence comes at a cost. It breeds inaction, which will slow us down further and ?cause more pain and suffering. ?People who care deeply about the climate start to think they’re alone in caring, which saps the momentum for action. Silence is space someone else will fill – usually with climate denial, distraction and disinformation. We can’t afford to cede that ground.
Businesses staying silent also matters. It’s dubbed “greenhushing”: companies keeping quiet on their climate goals, wary of political backlash or public scrutiny if they fall short ?of their ?targets. (snip)
We know that people want climate action, they see what’s happening. And collective ?action problems need collective solutions. What we need is loud voices returning to companies and to the media. And we need some more bravery to stand up for our shared futures.
These people think they have the Authority to tell businesses how to operate. Really, these days, more and more businesses are opting out or have opted out of placating the climate cult.
