This Should End Well: Nike Picks Colin Kapernick For “Just Do It” Campaign

Colin is no Bo Jackson

Nike selects Colin Kaepernick for ‘Just Do It’ ad campaign

Nike selected the controversial former San Francisco 49ers quarterback Colin Kaepernick as the new face of the athletic wear company’s “Just Do It” campaign, which is celebrating its 30th anniversary.

“Believe in something, even if it means sacrificing everything. #JustDoIt,” Kaepernick, who has been with Nike since 2011 though hasn’t played on an NFL team since the 2016 season, posted on Twitter on Monday afternoon.

This has led to a lot of blowback

In the time-honored tradition of consumers expressing their rage at companies lining up with perceived liberal policies, people took to Twitter on Monday to light their own property on fire.

This time, it was Nike gear.

The offense? Partnering with Colin Kaepernick as the face of their “Just Do It” campaign.

And we get things like

There’s plenty of that. And people cutting the Nike logo off their socks. And shirts. And destroying the products in all sorts of ways. And

Obviously, some are supporting Nike, while others are taking a “meh” attitude, not supporting Nike, even not liking the decision, but, not really planning on boycotting or anything.

How will this end up? You know that the idea was two-fold. First, to generate buzz for the brand which had become a bit lackluster of late. A bit of the old “there’s no such thing as bad publicity.” Second, they’re attempting to attract the younger demographic who support Colin because they’ve been taught that cops are bad and to hate America. Nike has forgotten that the people who buy the shoes for the younger crowd are parents, and a lot of them will refuse to buy Nike apparel.

Me? I don’t buy Nike stuff to start with. I think their shoes are overpriced, and my feet like Asics and Soucony sneakers for walking and working out. Nike is, again, overpriced and tends to be too tight for my size, and way too loose if I go up a half size. I like UnderArmor for shorts, they fit well, and I typically buy cheap workout shirts, because they will get destroyed from sweat after a time. I have one old pair of Nike sneakers, which I almost never wear. No, I won’t be burning them. I won’t go out of my way to not buy Nike, but, I certainly won’t bother with them. I guess we’ll see if this little campaign affects their bottom line, positively or negatively. And someone in the Yahoo comments makes an interesting observation

I wonder how those who promote Nike; golfers, basketball players etc will respond to the latest from Nike. Going to be interesting. As for me I’ll never purchase another Nike product as long there is kneeling to the Flag of those who gave their lives for us all.

Most have contracts to advertise the brand. Might they opt-out when fans let them know their opinion?

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30 Responses to “This Should End Well: Nike Picks Colin Kapernick For “Just Do It” Campaign”

  1. Jeffery says:

    NIKE should advocate that all New Cons buy their socks and shoes and destroy them and replace them, doing more for the economy than tRump can do in a lifetime.

    “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way.

    President Trump called the protesters son-of-a-bitches who should be fired or suspended. Kaepernick filed a grievance against the NFL, claiming NFL owners colluded to keep him out of the league. The system arbitrator recently denied the NFL’s request to dismiss the case suggesting sufficient evidence for the case to go forward.

  2. formwiz says:

    If Pheidippides knew about Brillo Pad Head, he’d have yelled, “Itta!”.

  3. Bkhuna says:

    When will Nike launch their new “Che Guevara” line of athletic wear?

    • JGlanton says:

      Nothing says “Just Do It” like shooting a child in the head for something his father said. And putting teens in death camps for listening to “popular music”. Now that’s resolve.

      For their next ad campaign, Nike can feature a Heinrich Himmler fan. Now there’s a guy who stood for something, even though it meant sacrificing everything.

  4. JGlanton says:

    Nike just lost $3 billion in market cap. They believe in n something even if means sacrificing everything. Like their jobs. So woke.

  5. Bob M says:

    What the hell….

    Nike thinks that most of their customers are blacks, so they’re going where they think the money is. Should be interesting so see of they’re right.

    • Jeffery says:

      Less than 50% of NIKEs revenue comes from North America. The rest of the world agrees with Colin Kaepernick and dismisses tRump. 35% of Americans are susceptible to ‘burning their swooshes’ and never ever buying NIKE gear again.

      NIKE stock is up some 50% the past year – long term investors love that. It’s one of the most valuable trademarks globally.

      We get it, Cons don’t like Black folks complaining about how well they’re treated in the US.

  6. JGlanton says:

    I was listening to CBS News Radio this morning in my car and their report said that “Nike wants to come out on the right side of history”. Said it as if this were the obvious and only position.

    As Glenn Reynolds likes to say:

    Just think of the media as Democratic operatives with bylines, and it all makes sense.

  7. Jl says:

    “pride in a flag for a country that oppresses black people.” How exactly are blacks being “oppressed”? Affirmative Action? Blacks killing other blacks?

  8. Some Hillbilly in St Louis says:

    You can still get US made New Balance and Saucony athletic shoes.

  9. Jeffery says:

    Con Men still defend slavery, Jim Crow and cops killing Black men, but clutch their pearls and hit the fainting couch when a Black man kneels in protest.


  10. Jeffery says:

    Racists declare war on shoes in 2018.

  11. JGlanton says:

    And the debate us over when the leftist cries racism. When reason and objectivity have failed him, the race card trumps all. In his feeble mind, that is.

    • Jeffery says:

      Well, sweetmeat, we calls ’em as we sees ’em. Claiming you’re not a racist just because everyone calls you a racist makes no sense, does it?

      NuCons are more concerned about an uppity Black man disobeying them than almost anything. Even tRump, dumb as he is, is enough of a showman and media animal to know this is a winner with his base.

    • Jeffery says:

      You’re burning your shoes to protest a man protesting oppression. Nuff said.

  12. Liljeffyatemypuppy says:

    “Just Do It”

  13. Jeffery says:

    Hmmm… NIKE stocked rebounding today.

    Investors wait for the dip after bad news, consider whether it’s a long term threat, and then buy it at a discount.

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