I’ve discussed some reasons why men hate shopping before, now comes another reason. The Seasons Rule. Huh? The Seasons Rule accounts for summer clothes being in stores in the Spring, Fall in the Summer, Winter in the Fall, and Spring in the Winter.
Men do not like that. They do not think ahead to by clothes. The thought of purchasing a swim suit in the Spring doesn’t cross their minds. And just try to by a bathing suit in the Summer. You better have a surf shop in the vicinity, bub. Marketing short sleave shirts in january doesn’t garner much interest from men (cept maybe Metrosexuals).
I wanted to buy a windbreaker, a light jacket, for Fall weather. You know how many stores I had to run around to to find one? About 7. That is absurd. Everyone had winter jackets. Hello, it is the end of October. Maybe that would be fine in Maine, but not North Carolina.
Sure, stores carry some in season clothes, but not much.
A hint for stores: for the men’s wear, carry it in season. Swim suits in summer, short sleave shirts in spring, etc. Asshats.
Ever man out there, write your local department stores, tell them you DEMAND to be able to buy clothes for a large stock in season.
